A 4-Step Publishing Program

How to Publish a Cultural Magazine

1.    Gather the following resources:

• people who wish to write or make art for it
• people who wish to edit and produce it
• people who wish to read it
• people who wish to sustain it by volunteering expertise and by contributing money

2.   Your core audience consists of the people identified in 1 above

3.   Your audience development goal is to double the readership:

• ie: each Core Reader recruits one New Reader

4.  Repeat Steps 1-4 for Issue 2, 3, 4, etc