Publisher and Reader

The role of the cultural magazine publisher extends to the role of curator and patron of the arts; roles that are also played by the readers of cultural magazines.

Readers of cultural magazines may be characterized as having leisure time to devote to cultural activities –

– as opposed to recreational time, which is devoted to entertainment, hobbies, sports and other diversions.

The readership of a cultural magazine consists of connoisseurs with varying degrees of sophistication and a range of tastes that determine which magazines will be read by any individual and how the work presented will be judged.

Cultural magazines must cultivate a readership of connoisseurs rather than an audience of consumers.

Cultural magazines have small readerships that appear to have very little cross-over. A study of this total readership would be a big step toward understanding this fragmented audience.