Readers of cultural magazines may be characterized as having leisure time to devote to cultural activities –
– as opposed to recreational time, which is devoted to entertainment, hobbies, sports and other diversions.The readership of a cultural magazine consists of connoisseurs with varying degrees of sophistication and a range of tastes that determine which magazines will be read by any individual and how the work presented will be judged.
Cultural magazines must cultivate a readership of connoisseurs rather than an audience of consumers.
Cultural magazines have small readerships that appear to have very little cross-over. A study of this total readership would be a big step toward understanding this fragmented audience.